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How Our RevenueMoat™ System Works
Most B2B firms are stuck with slowing referrals, unpredictable inbound, and SDR teams that cost $80k+ per rep but rarely pay off. The old model is broken. What worked five years ago doesn’t work today. Sales now is about trust, timing, and staying top of mind.
Think of RevenueMoat™ as SDR-as-a-Service, but smarter. Instead of burning six figures on reps who churn, it gives you the results of multiple SDRs at a fraction of the cost — plus referral systems and long-term nurture no rep can deliver.
Every B2B company still needs three things: qualified leads, steady referrals, and long-term pipeline security. RevenueMoat™ delivers all three, fully managed, so you can focus on growth instead of chasing pipeline or managing a team.
Qualified Appointment Setting
We run omni-channel outbound across email, LinkedIn, and when it makes sense, letters or voicemail drops. Every touch is built on researched ICPs and tailored offers. This isn’t spray-and-pray. It’s thoughtful outreach that opens doors and books real conversations. We move smarter and faster than any single SDR while keeping the human touch.
Partner Referral System
Beyond prospects, we build a referral system by connecting you with industry partners who can send steady opportunities that compound over time. Referrals convert 4-5x times better than cold leads, yet SDRs rarely build this channel. We also re-activate past leads and dormant relationships so nothing goes to waste.
Long-Term Nurture & Authority
When timing isn’t right, we don’t let conversations die. SDRs drop the ball here, but we don’t. We use intent data tracking, 1st- and 3rd-party buyer signals, and experiential touchpoints to keep you top of mind so “not now” becomes “let’s talk.” The result is an asset that compounds for years to come.
The Old B2B Sales Model Is Broken. We Built The Hybrid That Works.
RevenueMoat™ combines strategy, automation, and execution into a defensible system that gives you the output of a sales team — faster, cheaper, and smarter than ever before. We're the happy middle ground you've been searching for.
SDR Teams
Lead Gen Agencies
For B2B Companies That Need Pipeline Without The Cost Of SDR Teams
Digital Agencies
Staffing & Recruiting Firms
MSP/IT Providers
Financial Services
The RevenueMoat™ Process
Step 1: Build the Foundation
While SDRs take months just to ramp, we spend 2–3 weeks mapping your ICP, sharpening positioning, crafting messaging, and setting up your entire tech stack. By the time outreach begins, your system is engineered to perform.
Timeline: Weeks 1-3
Step 2: Launch & Activate
Outbound and partner campaigns go live across email, LinkedIn, and more. Instead of one rep making 50 dials a day, you get thousands of highly targeted touches every month. Most clients see conversations starting to roll in between Weeks 3–4.
Timeline: Weeks 3–4
Step 3: Scale & Optimize
Where SDRs churn, we compound. We refine messaging, run experiential tests, add referral partners, and track buyer signals so “not now” turns into “yes” later. The system strengthens every month, delivering predictable growth.
Timeline: Month 2+
What B2B Leaders Are Saying About ExitVision
We don’t believe in vanity metrics or flashy dashboards. Our work is measured in real conversations, new revenue, and durable growth. The best proof? The agencies and B2B leaders already using our system.
“Working with Mike and ExitVision completely transformed my agency. His outbound expertise helped us build a focused, scalable strategy that drove real results and opened up new opportunities. He guided us in fixing key issues, doubling down on what was working, and building a clear plan for growth with an eye toward a future exit. I truly couldn’t recommend them enough.”
Jared Thompson
Principal - Circa98
"My agency hired ExitVision for our cold email lead generation pipeline, and we couldn't be happier. They are extremely communicative and transparent and feel like an extension of our business. Within our first two weeks of launching campaigns, we had 18 lead interactions, booked two discovery calls, and sent one proposal. Highly recommend!"
In just 90 days after launching, Ashly Media saw:
24 warm leads with genuine interest
13 qualified meetings
$168,000+ in new ACV pipeline
7 proposals actively in motion
70+ lead magnet interactions fueling her pipeline
126 new LinkedIn connections checking out her resources
1 deal closed a month later
Ashly Scalise
Founder - Ashly Media
Dan McVey
Founder - Very Stoked Marketing
Growth That Pays For Itself
The Old Way —> Hiring one outbound SDR typically costs $7,000+/month fully loaded (salary, benefits, tools, management).
The New Way —> With RevenueMoat™, you get more output, less risk, and predictable results — starting at $2,500/month.
Traditional SDR
RevenueMoat™
Monthly 1:1 Lead Touchpoints
~1,000-2,000 (50-100/day)
4,000+ multi-channel (email, LinkedIn, voicemail, letters)
Ramp Time
2–3 months before quality output
Live in 3 weeks
Channel Coverage
Mostly cold calls + emails
Omni-channel: email, LinkedIn, voicemail, letters, retargeting
Referrals & Partnerships
Rarely part of role (or understood)
Dedicated partner/referral system
Nurture & Follow Up
Inconsistent, disorganized & dropped when rep churns
Ongoing nurture + intent tracking to re-engage “not now” leads
Testing & Optimization
Limited playbook, minimal iteration
Constant A/B testing, pivoting across channels, ICPs, and offers
Compliance & Infrastructure
Little to no expertise (risk of blacklisting)
Expert setup across domains, deliverability, and platform compliance
Avg. tenure ~14 months
No churn — system + team always on
Cost
❌ $7,000+/month
✅ Starting at $2,500/month
Still not sure if this is a good fit for you? Let's chat so we can give you all the details you need to make the right decision.
Meet Mike: Founder Of ExitVision
I’ve lived both sides of B2B growth.
In 2017, I built and sold my first agency — and learned firsthand how quickly momentum can stall without scalable systems. After the acquisition, I spent four years leading business development at an award-winning digital firm, seeing up close what separates businesses that thrive from those that plateau.
Along the way, I became a Certified Exit Planning Advisor, helping owners focus not just on revenue, but on enterprise value. And I know the pressure of it all… the late nights, the tough decisions, and the constant question of how to keep growth moving without burning out your team or bank account.
ExitVision was built on those lessons. Growth today isn’t about pressuring leads or hiring a bigger sales team. It’s about predictable systems that attract right-fit clients, strengthen referral relationships, and compound into long-term equity. That’s the work we do with B2B firms who want to scale with clarity and protect the value of what they’re building.
We break down what’s actually working in B2B growth — and what’s outdated. Explore these resources to see how to build systems that last in a changing market.
The 2026 B2B Growth Playbook → How to create predictable pipeline with omni-channel outreach
B2B Outbound Stack → How to build smart automations without the guessing
The Psychology of B2B Buyers → What data tells us about the future of B2B sales and marketing
Our Belief About The Future Of AI & Sales
AI is changing sales forever, but most people are getting it wrong.
On one side, you’ve got “AI SDRs” that promise to replace humans. In practice, they’re clunky, break often, and don’t understand your clients or your market. They create noise, not deals.
On the other side, old-school SDR teams are slow, expensive, and burn cash before they ever pay off.
We believe the future is the balance in the middle. AI should handle the scale — testing, data crunching, and efficiency — while humans bring the strategy, context, and trust that actually open doors.
AI for scale, humans for impact
Relationships before transactions
Wins driven by timing and trust
The future of B2B sales isn’t coming. It’s here.